MUSIC ECOSYSTEMS AND THE FUTURE OF BOISE

Friday, March 22nd, 11:20am-12:20pm
A conversation about Music Ecosystems around the U.S. and how it applies to the future of Boise. Let’s talk about how a robust, data-driven, Music Strategy for the City of Boise could help strengthen our music and arts scene, while helping guide Boise’s growth toward a future that sustains economic and social “biodiversity”, and further empowers creative entrepreneurship.

Speakers:
• Eric Gilbert, Founder and Booker of Treefort Music Fest
• Jesse Elliot, Founder of Range Music Ecosystems
• Elizabeth Cawein, Founder of Signal Flow Public Relations

BUILDING A FUTURE IN TODAY’S MUSIC INDUSTRY

Thursday, March 21st, 1pm-2:30pm
How can artists build a sustainable career when the marketplace is flooded daily with free content? Join us as leaders from indie labels, distribution services and radio address this issue and share tools to successfully navigate the industry’s ever-evolving landscape.

Speakers:
• Aaron Meola, Record Label Manager for Tender Loving Empire
• Christie Coyle, Account Rep with Redeye Worldwide
• Patrick Ferrell, Head of Label Relations at The American Association of Independent Music
• Skyler Locatelli, Founder of Freakout Records

BEHIND THE MUSIC IN TV AND FILM

Friday, March 22nd, 1pm-2:30pm
It’s “the Golden Age” of television, and independent film is able to reach more viewers than ever before. So is it a Golden Age for sync licensing too? Hear from the music supervisors behind productions like The Handmaid’s Tale, Spinning Out, A Private War, Stuck in Love, and Altered Carbon on their process of finding, choosing, clearing, and placing music, and independent artists’ and labels’ place in 2019’s film & TV landscape.

Speakers:
• Josh Briggs, General Manager of Terrorbird Media’s Los Angeles office
• Michael Perlmutter, President of Instinct Entertainment and The Guild of Music Supervisors, Canada
• Laura Katz, Founder of SUPE TROO

PLACE-BASED IMPACT INVESTING + THE BOISE COMMUNITY

Friday March 22nd, 10am-11am
This panel of national experts will explore the following questions as guideposts. What is place-based impact investing? What is Boise’s current approach and how could Boise improve? What role models + case studies are relevant to consider, study, perhaps emulate e.g. the Minnesota Collaborative?

Speakers:
• Alejandro Hernandez
• John P. Griffith, Director at Tideline Advisors
• Nick Flores, Director of Impact Investing at Caprock

HOW TO WRITE MUSIC FOR MOVIE TRAILERS

Saturday, March 23rd, 11am-12:30pm
Three experts in the field of theatrical (film trailers), tv promo, and video game marketing discuss the DNA of music cues most used in media marketing from the structure, tone, and production to current trends and the sounds that clients from the major studios and media companies are looking for. Do clients still want dark covers? What’s the next BWAAAAAM? How do you make it “BIGGER”? All these questions and more will get the deep dive treatment as we break down how to make music for movie trailers.

Speakers:
• Toddrick Spalding, Music Director of Mob Scene
• Maura Duval Griffin, Creative Director of Audiomachine
• Chris Bragg, Owner of Ghostwriter Music, LLC

KEXP PRESENTS: MASTERING THE HUSTLE AT TREEFORT 2019

Saturday, March 23rd, 1pm-2:30pm
Workshops to Empower Artists Pursuing a Career in Music

Touring is exciting, but it can also take its toll on even the most experienced group of artists. Whether it is booking, finding a place to sleep, getting paid, or keeping your equipment secure, there are many stresses to hitting the road. KEXP’s Sharlese Metcalf sits down with artists and managers to discuss the challenges surrounding touring and mental health, and what artists can do to better take care of themselves while on the road.

In collaboration with: The Vulcan A&E, The Recording Academy, and Upstream.
 

INSIDE THE MUSIC SUPERVISION PROCESS: LISTENING SESSIONS

Saturday, March 23rd, 3pm-4:30pm
Back by popular demand, this panel will give attendees a first-hand look into the creative process of music supervision. In advance of the panel, Treefort Music Fest artists will submit songs to different projects that a crew of music supervisors from various disciplines has worked on. Then, the supervisors will review the songs in real time, giving feedback about why the tracks may or may not work. Attendees will leave this panel with a greater understanding of the music supervision process and factors that make a song a good candidate for licensing.

Speakers:
• Josh Briggs, General Manager of Terrorbird Media’s Los Angeles office
• Maura Duval Griffin, Director of Business Development and Music Licensing at Audiomachine
• Michael Perlmutter, President of Instinct Entertainment and The Guild of Music Supervisors, Canada
• Laura Katz, Founder of SUPE TROO
• Toddrick Spalding, Music Director of Mob Scene

THE FUTURE OF MUSIC IN ADVERTISING

Thursday, March 21st, 3pm-4:30pm
What does it take to get your song in an advertisement? Music supervisors working with leading brands detail the role music plays in advertising, their creative process of finding music and the options artists have for licensing their music today.

Speakers:
• Libby Morris-Carlson, Music Producer at mcgarrybowen
• Todd Porter, Music Supervisor at Hated Industries
 

THE STRUGGLE IS REAL: FINDING YOUR VOICE AS A MUSIC ADVOCATE

Friday, March 22nd, 3pm-4:30pm
Music creators Andrew Joslyn and Ian Moore share challenges they face sustaining a full-time career in music. From the impacts of touring to the pressures of business, these independent artists will outline the difficulties they face staying afloat in today’s music industry. They’ll share how these challenges led them to become vocal music advocates, working with the Recording Academy and elected leaders in their home districts and D.C. to affect music policy change. Moderated by Jordan Leonard, Membership & Project Manager for the Recording Academy Pacific Northwest Chapter.

Speakers:
• Jordan Leonard (Moderator), Membership & Project Manager for the Recording Academy Pacific Northwest Chapter
• Andrew Joslyn, Seattle-based multi-instrumentalist, composer, orchestrator, performer, and producer
• Ian Moore, musician, songwriter, producer, and engineer currently living in the Seattle area